SERVICES
PRODUCT ADVISORY
Cappers’ Product Advisory team helps you meet your business needs through innovative products and services. Whether you want to develop a new product, reinvent a struggling offering, or disrupt a new or adjacent market, Cappers has a service for that. Our product advisory consultants will work with you to come up with a solution for any opportunity you may have.
OUR SERVICES INCLUDE:
PRODUCT STRATEGY
Creating innovative new products doesn’t start with ‘brainstorming’. It starts with understanding the unmet needs in the market then delivering solutions that better and more easily resolves those needs.
PRODUCT MANAGEMENT
Improving existing products or services is made easy with the aid one of our product management experts who can assist you in any part of the product lifecycle including client and prospect feedback, feature prioritization, design validation, requirements gathering and functional specifications.
MARKET STRATEGY
Products that are going to be successful over the long haul need to adapt to the changing trends in the marketplace. Cappers’ team of product experts continuously monitor and discover the growth opportunities in your segment by understanding changes to accelerate growth.
PRODUCT STRATEGY
Cappers’ Product Advisory team believes that all great products start with a clear strategy that is customer and market-driven.Our product strategy team will first gain a deep understanding of the needs of the targeted customer segment and adjacent segments to determine all possible jobs to be done.From there, our product strategists will do a comprehensive review of all trends affecting your market to understand the opportunities, which then culminates in formal recommendations on which customer segment(s) to target, what your unique value proposition needs to be and what key functionality is required to execute on that strategy.
OUR PRODUCT STRATEGY TOOLS AND METHODOLOGIES INCLUDE:
Jobs-To-Be-Done Theory
The Ansoff Matrix
X/Y Positioning
Blue Ocean Strategy Canvas
Pragmatic Marketing Framework
Lean Canvas
Product Roadmaps
PRODUCT MANAGEMENT
Cappers’ Product Advisory consultants are here for clients who need to outsource any part of their product management function or who want a second opinion on anything product related.
OUR PRODUCT MANAGEMENT SERVICES INCLUDE:
Requirements Gathering & Market Validation
Once you’ve established that a feature or service is required, our product development experts will assist in gathering the necessary information to establish what exactly the market wants. Our team will also walk you through our 4-steps to validation process including the types of questions you should be asking at each stage and whether you should be creating mockups, prototypes or wireframes to extract the maximum amount of feedback from the target market.
Personas / User Stories / Functional Specifications
Our team will assist in defining and detailing what should be built exactly and for whom including what the specific needs are for each of the stakeholders such as the buyers, the influencers, and the users of your software or service.
Product Enhancement Prioritization
A critical component to your company’s success is capturing prospect and customer feedback then organizing and prioritizing those enhancements. Our team will help your company implement the processes necessary to foster an efficient feedback loop. We also offer a system to prioritize your enhancements based on market evidence and problem impact to maximize your ROI.
Win/Loss Analysis
Does your team understand why you are winning and losing potential clients? Our team of consultants will ensure this information is captured properly and analyzed in a proper manner.
MARKET STRATEGY
Cappers’ market strategy consultants are much more than market researchers. We have industry experts who understand your vertical and all the forces affecting your products and the customers that are using them. A happy client today might leave tomorrow because you have not adapted to the latest technology sweeping the industry or a competitor has disrupted the market.
OUR MARKET STRATEGY SERVICES INCLUDE:
Fully customized for your needs intelligence reports are a proactive way for you to get the actionable market intelligence you need to make the right product-development decisions.Possible topics that you can choose from include:
Competitor news
Competitor profiles
Product comparisons
Trending features
Technology trends
Strategic considerations
Customer segment trends
Customer segment profiles
Business trends